JOURNEY REVIEW

Find out where users are dropping out — and what it could be costing you.

A focused review of one key journey — such as checkout, onboarding, registration or a multi-step service flow — to understand where users are hesitating, abandoning or getting confused, and what to improve first.

Book a free review call

A free 30-minute call to discuss the journey, what you are seeing and the most useful next step.

THE PROBLEM

Is this happening in one of your key journeys?

A Journey Review is useful when an important flow is affecting sales, sign-ups, completions or user confidence — but the cause is not clear enough yet.

Users abandon checkout before paying

People reach payment, then leave — and the reason is rarely visible in the numbers alone.

Users abandon checkout before paying

People reach payment, then leave — and the reason is rarely visible in the numbers alone.

Sign-ups start but do not finish

Users begin registration or onboarding, then disappear before completing the process.

Important forms feel harder than they should

Applications, bookings, renewals or claims require more time and effort than users expect.

Important forms feel harder than they should

Applications, bookings, renewals or claims require more time and effort than users expect.

Compliance steps create confusion

Identity checks, consent or mandatory guidance may be necessary, but the way they appear can make completion harder.

Compliance steps create confusion

Identity checks, consent or mandatory guidance may be necessary, but the way they appear can make completion harder.

Support teams keep hearing the same questions

Repeated queries can point to unclear guidance, weak reassurance or difficult steps in the journey.

The team knows something is wrong, but not what to fix first

Analytics, feedback and internal opinion may identify symptoms without providing a shared diagnosis.

THE OUTCOME

A clearer view of what is going wrong — and what to do next

A Journey Review does not redesign or fix the journey by itself. It gives you a clearer diagnosis of what is likely getting in the way, what should be prioritised, and what your team should do next.

Prioritised issues

Problems ordered by likely impact, not by who raised them.

Practical recommendations

Specific, achievable changes — not a wishlist.

A clearer diagnosis

A grounded view of what is most likely getting in users' way.

Less guesswork

Decisions based on evidence and judgement, not debate.

Better team alignment

A shared understanding of the problem across the team.

A clearer next step

Confidence about what to do first, and why.

WHAT YOU RECEIVE

What's included in the Journey Review

A focused review of one key journey, with clear findings and recommendations your team can act on.

Journey review summary

A concise written summary of what's working, what isn't, and why it matters.

Annotated journey findings

Screen-by-screen notes pinpointing where users hesitate, stall or drop out.

Prioritised issue list

Issues ranked by likely impact and effort, so you know where to start.

Practical recommendations

Clear, actionable suggestions your team can pick up straight away.

Playback session

A live walkthrough of the findings, with time for questions and discussion.

Journey review summary

A concise written summary of what's working, what isn't, and why it matters.

Annotated journey findings

Screen-by-screen notes pinpointing where users hesitate, stall or drop out.

Prioritised issue list

Issues ranked by likely impact and effort, so you know where to start.

Practical recommendations

Clear, actionable suggestions your team can pick up straight away.

Playback session

A live walkthrough of the findings, with time for questions and discussion.

BEST FIT

Best fit for journeys where completion matters

A Journey Review works best on a single, well-defined flow where completing the journey matters and friction has a real customer or commercial cost.

Checkout and purchase journeys

Basket to payment

Subscriptions

Bookings

On boarding and sign-up journeys

Registration

Account creation

Activation

Transactional service journeys

Applications

Claims

Eligibility checks

Transactional service journeys

Applications

Claims

Eligibility checks

Regulated or service-heavy journeys

KYC

Consent

Citizen-facing services

INVESTMENT

Clear scope, fixed fee

The price is fixed and visible up front. You know what you're getting, what it costs, and roughly how long it takes before you commit.

JOURNEY REVIEW

From

£1,600

For a focused review of one key journey, including annotated findings, prioritised recommendations and a playback session.

Most reviews are completed within 3–5 working days once access and inputs are available.

Final scope depends on journey complexity, number of screens or steps involved, and inputs available.

Book a free review call

SCOPE

What this is not

A Journey Review is a focused diagnostic. It's deliberately scoped so it stays fast, affordable and useful. It is not.

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A full product redesign

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Full service discovery

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Usability testing

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Technical development

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High fidelity UI design

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User research recruitment

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Analytics implementation

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A review of every journey in the product

The initial engagement is about diagnosis, prioritisation and direction – a clear read on the journey and a confident first move.

THE PROCESS

How a Journey Review works

A simple, predictable path from first enquiry to clear next steps.

Send a short enquiry

Tell me about the journey and what you're seeing.

Send a short enquiry

Tell me about the journey and what you're seeing.

Book a free 30-minute call

Talk through the problem and the most useful next step.

Book a free 30-minute call

Talk through the problem and the most useful next step.

Agree scope and fixed fee

Clear deliverables, timing and fixed price.

Agree scope and fixed fee

Clear deliverables, timing and fixed price.

Review and diagnosis

The focused review of the journey, end to end.

Review and diagnosis

The focused review of the journey, end to end.

Playback and next steps

A live walk-through of findings and what to do next.

Playback and next steps

A live walk-through of findings and what to do next.

Review and diagnosis

The focused review of the journey, end to end.

Playback and next steps

A live walk-through of findings and what to do next.

WHAT'S NEXT

What happens after the review?

The review gives you enough clarity to decide whether to optimise, redesign, test or scope a larger piece of UX work

POSSIBLE NEXT STEPS

Quick fixes handled by your team

Prototype / Flow Sprint

Usability testing

Wider UX review

Larger UX consulting engagement

Whatever comes next is your call – the review simply makes the decision an easier one.

BOOK A CALL

Find out what your journey could be costing you

Every abandoned checkout, unfinished sign-up or incomplete service journey has a cost. Sometimes that means lost revenue. Sometimes it means fewer completions, more support queries or time wasted debating what to fix.

Book a free 30-minute call to discuss where users are dropping out, what may be getting in their way and how a focused Journey Review could help you decide what to improve first.

Book a free review call